There is a retail clothing outlet called the Ideal Manufacturing Company. Located on Route 30 in Hammonton, New Jersey, it was founded in 1936 and has been a Delaware Valley staple ever since. Growing up in Philadelphia, their jingle (recorded sometime in the early to late 50′s, assumedly) was played ad nauseam on every UHF station well into the early 90′s. Not that I minded; it may very well be the greatest jingle in the history of television advertising. Not only does it have that Nelson Riddle-meets-the-MikeCurb Congregation-goodness going for it, but it has this intangible likeability that makes it never seem out of place even fifty years later.
If you’ve got a passion for fashion
And you’ve got a craving for saving
Take the wheel of your automobile
And swing on down to–Ideal
(It’s not a fancy salon. It’s nothing but a Quonset Hut)
Enjoy. You’ll be singing it to yourself by the end of the day, and for the rest of your life.